The CRM built for carpet & flooring shops.
Chalkline runs every job from the first measure to the final payment. Track your customers, quote rooms with the waste already figured, put crews on the calendar, and send the invoice, all in one place that knows what a flooring job actually is.
- Carpet, hardwood, LVP, tile & laminate
- Roll cuts & waste figured for you
- Works on the phone in your pocket
Every floor you sell, quoted the way you buy it.
Rolls · cartons · bundles
Carpet
Hardwood
Luxury vinyl
Tile
Laminate
Sheet vinyl
The whole shop in one place
A real CRM, shaped like a flooring business.
Not a generic sales tool with your trade bolted on. Customers, quotes, crews, and invoices that all understand rooms, rolls, and cartons.
Customers
Every customer, every floor you ever laid for them
Addresses, rooms, products, and past jobs on one record. When they call back in three years about the basement, you already know what’s in the rest of the house.
Quoting
Waste, cartons, and roll cuts done for you
Enter the rooms once. The quote rounds up to whole cartons, takes cuts off the roll, and adds the waste your pattern needs.
Scheduling
Crews on a calendar, not a whiteboard
Won jobs wait for a day and a crew. Everyone sees the address, the material, and the scope.
Getting paid
Deposits and balances you can see at a glance
Ask for the deposit on approval, and the quote becomes the invoice with it already applied. Know who owes what without opening a spreadsheet.
- Pipeline board from measure to paid
- Quote approvals by text or email
- Materials and labor as separate lines
- CSV import and export, your data stays yours
One job, start to finish
Follow the job from tape measure to paid.
Here’s how one install runs through Chalkline: the same four steps you already do, minus the paperwork shuffle.
Step 01 · On site
Measure & quote in the living room
Walk the rooms with your phone. Punch in dimensions, pick the product, and the cut comes off the roll with waste figured, materials and labor as separate lines. No napkin math in the truck.
Step 02 · Same day
Win the job
Send the quote by text or email on the spot. The customer opens it on their phone, sees the price line by line, and approves with a tap. Ask for the deposit right on the approval: half down before the roll is cut.
Step 03 · The board
Schedule the crew
Won jobs land on the calendar, waiting for a day and a crew. Assign it, and everyone sees the address, the material, and the scope. No 6 a.m. calls about who’s going where.
Step 04 · Get paid
Invoice & get paid
The quote becomes the invoice, deposit already applied. Send it when the last transition strip goes in, and watch the balance clear without opening a spreadsheet.
The gap in the middle
Built for flooring, not for everyone.
Small flooring shops get two choices today: generic field-service apps that don’t know the trade, or dealer ERPs priced for ten trucks. Chalkline sits in the gap on purpose.
Generic field-service apps
Solid tools for lawns and furnaces. But to them, a flooring job is just a “job.”
- No rooms, no rolls, no seams
- Waste math stays on the back of an envelope
- Your work bent to fit someone else’s forms
Chalkline
$49–199 / mo
Built around the way a flooring job actually runs, priced for a 1–15 person shop.
- Rooms, cuts, and waste are the quote
- Lives on your phone, works in a living room
- Quote, schedule, and invoice in one place
- Set up in an afternoon, not a fiscal quarter
Legacy flooring ERPs
They know flooring cold. They’re built for the big dealers.
- Five-figure implementations, weeks of training
- Lives on a desktop in the back office
- More system than a small crew needs
Pricing
Pick your size. Lock your rate.
Early access pricing, locked in for life for founding customers
Solo
One user. For the installer who is the whole company.
$49
- Unlimited quotes, jobs & invoices
- On-site measuring with waste figured
- Approvals & deposits by text or email
- Customer list import (CSV)
Crew
Up to 5 users. For an owner with a crew or two on the road.
$99
- Everything in Solo
- Crew calendar & job assignments
- Every job and crew on one board
Showroom
Up to 15 users. For dealers with a storefront and several crews.
$199
- Everything in Crew
- Multiple crews on one schedule
- Priority support
- We load your customer list for you
Straight answers
Questions owners actually ask.
Does it work on my phone?
That’s where it’s built to live. Quote in the customer’s living room, check the schedule from the truck, send an invoice from the tailgate. It runs in the browser: nothing to install, nothing to update.
I’m not a computer person. How long until I’m quoting?
If you can send a text, you can build a quote. Enter the rooms and pick the materials. The math is done for you. Your first quote should take minutes, not a weekend of setup.
Can I bring my customer list with me?
Yes. Export a spreadsheet from wherever your customers live now: another app, Excel, even a box of index cards you type up once. Founding customers get their list loaded for them.
What happens to my data if I cancel?
It’s yours. Export customers, quotes, jobs, and invoices as spreadsheets any time. If you cancel, take it all with you. No hostage-taking.
Does it handle hard surface, or just carpet?
Both. Roll goods get cut-and-seam math from the roll width. Plank and tile get square footage with the waste percentage you choose. Wood, laminate, vinyl, carpet: a floor is a floor.
What does “early access” actually mean?
We’re onboarding founding customers in small groups so every shop gets set up properly. Create your account and we’ll get your shop going. Your price is locked at early-access rates for as long as you’re a Chalkline customer.
Early access
The next quote can go out from the driveway.
Get on the founding-customer list. We’re onboarding in small groups so every shop gets set up right, and early-access pricing stays with you for life.